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Job Summary: The Digital Customer Strategy and Activation Director will lead the development, implementation, and optimization of omnichannel strategies to ensure a cohesive and seamless customer experience across all digital marketing channels. This role involves collaborating with various departments, leveraging technology, and analyzing data to enhance customer engagement and drive business growth, and leading the digital strategy team.
Responsibilities:
Strategy Development:
- Develop and implement omni-channel strategies aligned with business goals and customer expectations.
- Collaborate with cross-functional teams to ensure consistency across online and offline channels.
Customer Experience Enhancement:
- Work towards providing a unified and seamless customer experience across all touchpoints.
- Identify opportunities for improvement and implement changes to enhance customer satisfaction.
Technology Integration:
- Evaluate and implement technologies that Works closely with the Data and Digital Solutions team to activate omni-channel integration, such as CRM systems, analytics tools, and e-commerce platforms.
- Ensure that all systems work cohesively to support a seamless customer journey.
Data Analysis and Insights:
- Utilize data analytics to gain insights into customer behavior and preferences across channels.
- Develop and implement data-driven strategies to optimize the omni-channel experience.
Collaboration:
- Collaborate with TA teams, DDS, US Corporate Communications, sales, customer service, and other relevant departments to align omnichannel efforts.
- Communicate effectively with internal stakeholders to ensure a unified approach.
Performance Monitoring:
- Establish KPIs and metrics to measure the success of omni-channel strategies.
- Regularly monitor and analyze performance data, making adjustments as needed to improve results.
Leadership and Development:
- Lead a high-performing team to deliver superior results within a culture of collaboration and fun.
- Commitment to excellence through continual training of team members on omnichannel best practices and the importance of a unified customer experience.
- Serve as an expert on industry trends and advancements in omnichannel technology, influencer mapping, and decision drivers.
Qualifications:
- Bachelor's degree in Business, Marketing, or a related field. Master's degree is a plus.
- Proven experiencein a similar role, with a strong background in omni-channel strategy development and implementation.
- Excellent understanding of customer behavior, market trends, and technology solutions.
- Strong analytical and people leadership experience.
- Effective communication and collaboration abilities.
- Expertise with relevant tools and technologies in the omni-channel space.
Physical Position Requirements:
Years of experience required 10 years
Any unsolicited resumes sent to Zoetis from a third party, such as an Agency recruiter, including unsolicited resumes sent to a Zoetis mailing address, fax machine or email address, directly to Zoetis employees, or to Zoetis resume database will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.
Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search.
Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at zoetiscolleagueservices@zoetis.com to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at www.Zoetis.com/careers site, or (2) via email to/from addresses using only the Zoetis domain of "@zoetis.com". In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.